Coneflower Echinacea purpurea 'White Swan' is a hardy perennial often grown in garden beds, borders, and pollinator plantings. It forms upright clumps with sturdy stems and large, daisy-like flowers. White petals surround a prominent golden-brown cone, giving a clean, bright look that contrasts well with darker foliage and blooms. The plant has a strong, vertical habit that stays tidy through the season. This cultivar comes from the North American prairies, so it is adapted to sun, wind, and periods of dryness. Its toughness and tolerance of poor, well-drained soil make it suitable for beginners who want to learn how to care for Coneflower. It prefers full sun and moderate moisture but handles short dry spells once established.