Encourage Bushy Shape
Pinch out the soft tips of each stem every 3–4 weeks to keep the plant compact and encourage dense, velvety growth instead of long, weak vines.
Gynura aurantiaca 'Purple Passion', commonly called purple velvet plant, is a tropical perennial grown mainly as an indoor foliage plant. It is valued for its deep green leaves covered in bright purple hairs that give a soft, velvety look. Native to Southeast Asia, it has a trailing or slightly scrambling growth habit, making it suitable for hanging baskets or pots on shelves. The plant grows fairly fast but can become leggy without enough light. It is considered moderately easy to grow if its basic needs are met. To care for Purple Velvet Plant, provide bright indirect light, evenly moist but not soggy soil, and good air circulation to avoid rot and mildew.

Care Difficulty
Moderate Care

Light Preference
Bright Indirect Light

Water Requirements
Moderate Water

Temperature Preference
Tropical / Frost Sensitive

Hardiness Zone
10–11

Soil Texture
Loamy, Peaty, Organic-rich

Soil pH
Acidic (5.5–6.5), Slightly acidic (6.5–7.0)

Soil Drainage
Moist but well-drained

Fertilization
Light (every 4–6 weeks)
Scan your plant to receive care tips personalized for your specific plant
Available on iOS and Android
This plant develops its best purple color in bright, indirect light with brief gentle direct sun.
Watering should keep the root zone evenly moist but never saturated.
Stable, warm temperatures support compact, colorful growth for this species.
This species benefits from moderately moist air to keep foliage vibrant.
Gynura aurantiaca 'Purple Passion' prefers a light, airy, fast-draining mix that still retains some moisture.
This species is well suited to container growing due to its compact, trailing habit.
Gynura aurantiaca 'Purple Passion' responds well to light, consistent feeding during active growth.
Pruning helps Gynura aurantiaca 'Purple Passion' stay compact, bushy, and attractive.
This plant grows well in containers and benefits from periodic repotting to refresh soil and support new growth.
Gynura aurantiaca 'Purple Passion' is most commonly renewed by stem cuttings, which root quickly in warm conditions.
This tropical species dislikes cold and needs indoor protection in regions with frost or freezing temperatures.

Plant Health Check
Not sure what's wrong with your plant? Check your plant's health inside the app.
The intense purple color comes from dense hairs on the leaves and stems that contain pigments called anthocyanins, which can help protect the plant from excess light and UV radiation. These hairs also slightly reduce water loss by trapping a thin layer of still air around the leaf surface.
Unlike many common foliage houseplants, this cultivar tends to be short-lived and often declines after 2–3 years if not regularly renewed from cuttings. In cultivation it is frequently grown more like a flowering annual, replaced or propagated as it becomes woody and sparse.
Flowering is strongly influenced by daylength, with plants more likely to bloom when days shorten. Indoors, artificial lighting schedules can delay or reduce flowering, which some growers prefer because the orange, somewhat scented flower heads are often removed to encourage fuller foliage growth.
Yellowing leaves usually result from overwatering, poor drainage, or low light. Check that the pot drains well, allow the top layer of soil to dry between waterings, and remove affected leaves to reduce stress and rot risk.
Keep your plants happy and healthy with plant identification, disease detection, and easy care guidance.


Carrion-flower
Orbea variegata
POPULARPolka Dot Plant
Hypoestes phyllostachya

Angraecum magdalenae
Angraecum magdalenae

Arrowhead Plant
Syngonium podophyllum 'Pink Allusion'

Columnea nicaraguensis
Columnea nicaraguensis
POPULARJewel Orchid
Ludisia discolor

Codonanthe devosiana
Codonanthe devosiana

Queen's tears
Billbergia nutans